HALO Brands is a CPG brand accelerator. We invest and we roll up our sleeves, and build along with the founder. We partner with emerging brands and manufacturers to accelerate entry and growth in the North American food landscape.
We develop a customized strategy and approach with each brand partner. Our solutions can range from simply serving as the partner’s outsourced sales organization, to managing the partner’s entire U.S. business operation. Regardless of the scope of the partnership, the ultimate objective is to accelerate our partner’s entry and growth in U.S. markets.
Our name means “High Altitude, Low Opening”. Just like parachutists, who begin with a 30,000 foot perspective, we take a strategic view of markets and trends. Once focused we jump and commit to achieve our objectives.
Our team brings rich depth of experience covering every area of the value chain … from launching a U.S. food brand and growing it to $25M in sales, to managing a $1B category in a major grocery chain, to managing imports and exports for large European brands, to building and leading national sales organizations. With this diverse base of experience we are able to drive value and grow sales for the brands and manufacturers with whom we partner.
BRASSOLA organic cold-pressed kernel oils are simply without equal. We revolutionized the art of cold-pressing by first removing the outer hull from the seed and pressing only the kernel. The result is an extremely pure oil that retains the natural taste, goodness, color, and health benefits of the oil.
CHARLESTON COFFEE ROASTERS' mission is to deliver the world's finest coffees … guaranteed! We painstakingly search the world over for the highest quality and organic certified coffee beans. Then bring those beans to our home in Charleston, South Carolina where we roast them slowly to coax out their unique flavor.
TWIN BEVERAGE skips the measuring & muddling and offers Craft Cocktail Mixers with refined recipes to retailers for their own-brand program.
WIN Sports Detergent removes sweat, oils, bacteria, and salts from activewear and workout clothing, so it feels and smells fresh as new. Regular detergents are not as effective on synthetics as they are on cotton. WIN contains ingredients that separates oils from synthetic fibers.
Our dedicated national sales team delivers focused results for each of our brand partners.
From packaging to promotions, we operate as a full-suite marketing department for our partners.
Our team's deep food industry experience enables us to develop tailored, effective brand strategies.
We are the one-stop-shop for international food manufacturers seeking U.S. market entry.
We manage end-to-end warehousing and transportation solutions for our brand partners.
We develop and execute private label strategies for our partners.
We solve our partners’ outsourced and internal manufacturing challenges.
We collaborate with our partners in developing innovative products and line extensions.
We reduce our partners' overhead costs by providing shared back-office services, from bookkeeping to IT.
We provide investment capital to support our partners' growth initiatives.
We work with emerging U.S. brands and established international food manufacturers to accelerate growth in the U.S. market.
Emerging brands reach a crucial inflection point once the product has achieved acceptance in a local or regional market. Suddenly an array of new challenges faces the business, and addressing these effectively means the difference between success and failure.
We help emerging brands:
• Sell into nationwide channels
• Achieve scalable manufacturing costs
• Develop a full-scope marketing strategy
• Manage slotting fees to optimize return on investment
• Develop and execute promotion strategies
• Improve and optimize packaging design
• Reduce overhead costs through shared services
• Access capital needed to execute the growth strategy
Even the most successful established non-U.S. food manufacturers and brands face unique challenges in seeking to enter and grow in U.S. markets.
Addressing these challenges is best achieved with a partner who has deep knowledge of and experience in both the U.S. and international markets.
We deliver an end-to-end solution, planning and executing all aspects of a successful U.S. operation. In some cases we also share risk with our partners by co-investing our own capital alongside the partner in executing U.S. entry and growth strategies.
We help international brands and manufacturers:
• Navigate the maze of regulatory requirements
• Manage complex import/export logistics
• Crack the code on effective U.S. marketing strategies
Our team is made from every sector knowledge of the CPG world.
Our knowledge is from launching a U.S. food brand and growing it to $25M in sales, to managing a $1B category in a major grocery chain, to managing imports and exports for large European brands, to building and leading national sales organizations. This diverse base of experience allows us to drive value and grow sales for the brands and manufacturers with whom we partner.
Want to discuss what HALO Brands can do for you?
Please contact us.
HALO Brands LLC
7301 Carmel Executive Park Drive, Suite 214
Charlotte, NC 28226 (USA)
Phone: (704) 287-2915
© 2018 HALO Brands LLC, Charlotte, NC 28226. All rights reserved.